In the present world, there is enormous global advertisement propaganda. The electronic as well as the print media is the platform for all the national as well as international advertisements.

The entertainment industry in the globe is directly linked with the media circles in the present scenario. The reason of this is the core propagation of the many aspects of entertainment like the movies, the documentaries and various other promotional activities related to the entertainment.

The fact is that many Hollywood and other leading movie makers across the world have a tie up with the media magnates like the international media organization star network. The twentieth century fox associated with the star network owned by Rupert Murdock, the international media tycoon has been a platform for the release of many leading Oscar award winning movies.

Many media firms of global repute have made a joint venture with leading Hollywood producers and directors so that their movies will be released under their banner. The classic example of this is the deal between Oscar winning Hollywood director Steven Spielberg and India’s leading business tycoon anil ambani.

In the present world of enormous competition where the money is the only ultimate factor that counts, media has become a watchdog for all entertainment activities. Nothing is and can be hidden from media. The leading media channels hold the telecast rights of the Oscar as well as Grammy awards. Media and entertainment are like fingers of hand. One cannot pull without the other.